Traditionally, if an audio is done for a book, it’s recorded a few months before the hardcover publication so that they can be published simultaneously. The theory is that the audio will benefit from the hardcover marketing. Fair enough.
But what if it’s non-fiction and the world is changing at breakneck speed and there’s potentially updated information that happens in the six months between when the print book was finished being written and is finally published?
When Gary proposed the idea to us last Fall that he wait to record the audio until December, six months after the book was finished so that he could incorporate the latest info, we thought it was genius.
I love the idea that the hardcover is the mother ship, and then the other formats can be derivatives. Vook would fall in this category too.
So here it is for your listening pleasure: Crush It! the remix.
It was published the first week of January and has been selling incredibly well despite the fact that I can’t seem to find anywhere except for a few tweets from Gary that there’s new information here. About every few pages, Gary stops reading and adds off the cuff stories. Even if you’d read the book, it’s enough new info that you might want to listen too.
Check it out…It’s on sale for now $7.49 (from $13.22). Totally worth the $7.49.
